Creative Lead with 6+ years of experience developing paid social creative, direct-response video ads, UGC concepts, and content systems for DTC, ecommerce, startup, and agency environments. Hybrid creative strategist and hands-on editor with experience turning customer insights, performance data, hooks, scripts, and high-volume assets into repeatable creative workflows. Experienced building lean creative functions, managing editors, and improving paid social performance through faster testing and sharper iteration.